BitePal reviews, cost and how to cancel

A raccoon that gets hungry when you forget to log your lunch: that is the idea that made BitePal known. The app presents itself as a "gamified" food tracker. You take a photo of your plate, an AI estimates what is on it and gives the meal a nutrition score, and your virtual pet reacts to your choices. You can dress it up with outfits and accessories, including seasonal looks such as the Halloween event shown on the App Store listing in October 2026.

Behind the raccoon sits a fairly classic calorie counter. The App Store listing describes a dashboard with calories, nutrients and weight progress, water tracking, fasting windows with reminders and weekly meal plans. Release notes added food database search and voice logging in August 2026, then barcode and nutrition label scanning in October 2026.

Free to download, only partly free to use. The store listings present BitePal as free with in-app purchases, and its Terms of Use state that certain features, called "PRO Features", require a subscription. BitePal does not, however, publish an exact list of what stays free and what moves to PRO, or a number of free photo scans. We have not guessed it here: the most reliable way to know is to install the app and read the subscription screen before you confirm anything.

Three details deserve your attention. First, the Terms of Use mention trials that convert into a paid subscription, so note the end date if you start one. Second, the Help Center lists add-ons sold separately, such as a Custom Meal Plan or a Vitamin Guide, billed on top of the main subscription. Third, the App Store lists packs of "Bitecoins" sold individually, starting at $0.99.

BitePal does not publish a price list on its website. Its Help Center says subscriptions renew automatically at the end of each billing cycle, and that the plan, price and renewal date are visible in the subscriptions of your Apple or Google account. The App Store listings still show in-app purchase prices for each country. On Google Play, those prices are not shown on the public listing.

Ratings are good everywhere, with a clear gap between the United States and Europe. On the US App Store, BitePal reaches 4.7 out of 5 from almost 57,000 ratings; in France, Spain and Germany it drops to 4.4.

This is the most common question, and the answer depends on where you paid. One rule applies everywhere: deleting the app does not stop the charges. BitePal says so in its Help Center and its Terms of Use, and Google confirms it for Android. Cancellation takes effect at the end of the current period: you keep access until then, with no refund for the time left.

Cancelling does not refund anything: it only prevents the next renewal. If you want money back, BitePal’s deadlines are short and depend on where you bought. For the App Store, BitePal states that it has no control over refunds: you request one at reportaproblem.apple.com and Apple decides.

BitePal is mostly aimed at people who give up on classic calorie counters after a week. The raccoon makes tracking more playful and the photo saves you from weighing every ingredient. If that game side motivates you, start with the free version to see whether the habit sticks before paying, then pick a plan whose length you know.

If you mainly want reliable numbers or an app in your own language, compare before subscribing. Our comparison of the best calorie counter apps reviews the main options. Ember, the app that publishes this guide, estimates calories and macros from a photo or a sentence, and includes up to two AI analyses a day in its free version.